With 29 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie has a broad experience across multiple categories and global to local brand management expertise across several of P&G multi-billion dollar brands (Pantene, Ariel/Tide, Pampers). She has international experience (France, UK, Switzerland and the United States). Prior to her current position, she was the Western Europe Franchise Leader for Ariel, one of P&G largest brands, where she turned Ariel into the leader in Sustainability through the launch of the highly successful “Cool Clean/Turn to 30” campaign and the most sustainable laundry product (Excel Gel). In July 2011, she recommended the creation of a Global Sustainability Brand Director. Her mission was to embed sustainability into the innovation, brand-building and everyday business practices at P&G. In July 2016, she was promoted to Vice President of Global Sustainability.