Maala-Globescan Radar 2019

Public Expectations of Businesses in Israel

Maala-Globescan Radar is a global public opinion survey conducted by GlobeScan and Rotem AR in Israel, analyzing societal attitudes, expectations and trust of businesses, as well as material issues on the public agenda.


Level of trust in various institutions


Public trust in various institutions in Israel, including businesses; government; media; academia; civil society. The 2019 survey includes respondents from the Israeli Arab community.

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the health trend continues to dominate

Food Sector

Quality and health of food continue to dominate the public agenda. After dropping to the lowest level of importance in 2018, prices have risen in importance by more than 50% in 2019.

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The essential issues in pharmaceuticals

Pharmaceutical Sector

Pharmaceutical R&D continues to top the public agenda on pharmaceuticals. Concern for public health has gone down, and reducing prices remains at the top alongside R&D.

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It’s all about prices

Retail Sector

Prices and sales remain the single most important issue in the retail sector (58%). Product quality and freshness have decreased significantly since 2017.

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Reducing housing costs

Construction Sector

Reducing the costs of housing is the most important issue. Safety dropped 14% after having dominated the public agenda on construction. Quality of building also marked as important.

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What increases trust in banks?

Banking Sector

Assisting customers with financial difficulties; being attentive to public opinion; taking responsibility for mishaps. These are among the issues that increase public trust in banks.

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More Fairness Leads to Higher Trust (?)

Insurance Sector

The insurance sector remains at the bottom of public trust. The most significant issues are fairness & reliability along with the good of the clients. Could Fairness lead to higher trust?

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Essential issues in hi-tech

Hi-Tech Sector

Security and good life dropped 15%. Increasing tech knowledge and education continued to rise slightly. Interestingly, 25% responded they don’t know what the essential issues are in hi-tech.

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