Elisha followed his passion for sustainability and environment and joined Maala in 2017. Today he leads the Maala VOD channel, taking Maala into the age of digital content to become a center of knowledge on ESG and sustainability. Prior to Maala he was involved in a culture, night-life start up in Jerusalem and worked as a research assistant in the department of history at The Hebrew University of Jerusalem. Elisha holds a B.A in history from The Hebrew University.