Lihu Roter is an award-winning Film and Digital producer, whose work gained international claim. Roter is the owner and CEO of Particle3, an Interactive production company, developing and producing a wide range of media projects worldwide. He has worked with some of the world’s biggest brands: Shell, Pepsico, IKEA, AMEX, The New York Times, Coca Cola, Nike, and Walmart to name a few. His work has won lucrative awards including 5 CANNES LION FESTIVAL Awards, 5 Clio Awards, multiple Telly Awards, and a Webby Award. His love of working with the latest technology and producing viral content keeps him on the cutting edge when it comes to media production.
Roter’s producing debut feature film “ANDANTE” was nominated for 4 Israeli Academy Awards and won prizes at several international film festivals. His second film, “OUT IN THE DARK”, screened at over 130 festivals worldwide, winning 27 awards, including Best Picture at the Haifa International Film Festival 2012, and the HBO audience award for Best Feature at the Miami LGBT Film Festival. Due to its international success, OUT IN THE DARK was sold to HBO for worldwide broadcast, was theatrically distributed in over 40 territories, and was sold for digital distribution to Netflix and Hulu in North America.
In 2013, Roter produced in collaboration with Sony Legacy, an interactive music video for Bob Dylan’s classic folk rock song “Like a Rolling Stone.” The “Like a Rolling Stone” music video was received with heady international acclaim and adoring media attention. It won multiple awards including the top 10 music videos of 2013 of publications such as: Huffington Post, Rolling Stone, The Guardian, Pitchfork, The Current, About.com and got first place on TIME Entertainment, IAC, and others.
In 2016 Roter created and produced for Shell the “Best Day of My Life” music video starring Academy Award Winner Jennifer Hudson, and Luan Santana. The music video was the most shared video of 2016 with over 800 million views.
Today, Particle3 is a leading pioneer in interactive media and is responsible for major international media campaigns.