Faiza Lahlou on P&G’s sustainability strategy with the consumer in mind

 In 2030 SUSTAINABILITY GOALS, FEATURED VIDEOS

Faiza Lahlou, VP Europe Citizenship & Communication at P&G, discusses the P&G’s new sustainablility strategy with a strong emphasis on consumer and brands, and how through consumer engagement the company can reduce its overall footprint.

P&G’s new initiative will enable 100% of P&G’s leadership brands to inspire responsible consumption. Faiza discusses the ’50 Liter Home’ initiative – which will enable end users to cut back on water usage at home in a world where water scarcity is a major concern.

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    שיחה מרתקת על האתגר המשמעותי ביותר בקיימות כיום – כיצד עוזרים לצרכנים להיות מקיימים יותר.

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